Choosing the best ecommerce platform for your business is one of the most important decisions you will need to make early on in your ecommerce journey. This can be difficult, especially because there are more and more options popping up everyday. So we’ve put together this list of top priorities you should keep in mind when you are looking for the best ecommerce platform for your business.
Top 6 Tips for Choosing the Right Ecommerce Platform
Building up your ecommerce platform is more than just posting your products on the web, it takes the same level of critical thinking and planning that goes into a physical store. Getting the right ecommerce platform means that you can take advantage of the digital market and properly leverage your business to success. The following are things you should look for in your ecommerce platform:
1. Pricing and Payment
The very first thing you should look at when searching for an ecommerce platform is the price. Whether you’re a small business, or a brick and mortar, you’ll need to know the upfront costs you’ll be paying to keep your ecommerce store afloat. Almost all platforms will have a monthly fee, but other than that costs vary. Be sure that the monthly expense is within your budget.
2. Easy Shop Setup
Be sure to look for a platform that is easy to set up and easy to design, especially if you don’t have a background in building websites. Take a look at the templates offered to see if you’ll be able to convey the feeling of your brand. Templates are great because they are easy to use and save time on your end.
3. Easy to Navigate
Today’s customers want to be able to shop at the click of a button, and if you don’t make it easy for them they will simply move onto your competitor. Be sure that your buying process is as simple and convenient as possible, and that your website is clear, easy to read and navigate.
4. Integrations
While too many options could be a bad thing, if used correctly, integrations for ecommerce platforms can make your life a lot easier as a business owner, especially if you are looking to grow it. You should look for a platform which offers integration with your other existing systems and marketing programs.
5. SEO Friendly
When customers search for particular products or services they should be able to find your store quickly. Be sure to choose an ecommerce platform that supports SEO so that you can utilize things like blogs and customer reviews to help boost your traffic organically.
6. Mobile Friendly
More and more people are using their phones to do, well, everything these days. This includes shopping. You will want to make sure that your ecommerce platform has the options to make your website completely mobile-friendly. This means that it retains all functionality, and that it will look great on a mobile device too.
Get Professional Website Development Services
If you’re feeling overwhelmed, you always have the option to hire professional website development services. Our web developers at Web Sharx have many years of experience helping businesses with developing their websites and increasing their conversions in the long run. We can take care of optimizing your website by using the steps above and more. So you can focus on what matters most: your business.
